Welcome flows for non-alc and functional drinks

Most brands spend everything getting the signup, then send nothing.

I build the welcome flow that goes after it. Five emails, written and designed around your actual products, delivered as HTML you paste straight into Klaviyo.

Get a free sample built for your brand
No call required. I build the first email free so you can judge real work instead of a promise.

Recent work

Real emails, built for real brands, using their own products, colours and photography. Every one renders correctly in dark mode and still sells with images switched off, which is roughly 40% of opens.

Welcome email built for Driftology
DriftologyAlcohol-free nightcap
Welcome email built for Plaid Circus
Plaid CircusBarrel-aged non-alc spirits
Welcome email built for Tomorrow Cellars
Tomorrow CellarsAlcohol-removed wine
Welcome email built for OOZ
OOZOrganic birch water
Welcome email built for Disco Fizz
Disco FizzCaffeinated sparkling
Welcome email built for TOMONOTOMO
TOMONOTOMONon-alc agave spirit

Why the welcome flow first

Klaviyo's 2026 benchmark data, across more than 183,000 brands.

$2.65

Average revenue per recipient from a welcome series. Top programs clear $20.

41%

Share of all email revenue that comes from flows, off just 5.3% of sends.

18x

Revenue per recipient from flows compared with one-off campaigns.

How it works

No calls unless you want one. No retainer, no lock-in.

  1. I build one, free

    I read your site and build the first welcome email using your real products and brand. You see finished work before spending anything.

  2. You decide

    Keep it either way. If you want the rest of the flow, that is four more emails at the same standard.

  3. 48 hours

    From the moment you send your logo, product photos and offer code. Delivered as HTML plus a setup guide with triggers and timing.

What it costs

$299one time, per flow
  • Five emails: copy, design, and compiled HTML for each
  • Subject line options and preview text for every email
  • Setup guide covering triggers, timing and exclusion rules
  • Dark mode and images-off tested before you get it
  • One round of revisions within 7 days

Agencies charge $3,000 and upwards for the same scope and take weeks. I am one person with a sharp process, so it is faster and it costs less.

Who I work with

Founder-run non-alcoholic and functional drink brands, usually on Shopify, usually young enough that email has not been anyone's job yet. Small enough that the founder still reads their own mail.

If you already have a five-email welcome flow running, you do not need me.

Am I using AI?

Yes, for production. That is exactly why this is $299 and 48 hours instead of $3,000 and three weeks.

What I do not hand off: the strategy, the brand research, and the review. I read every email before it reaches you, and nothing goes out that I have not looked at. The samples above are the proof, and you can judge them before you pay anything.